|About the Book|
Every letter, e-mail, or proposal that you write in business qualifies as a sales pitch if you need to persuade someone to do what you want them to do. Selling ideas is really no different than selling a product or service. You must grab the readersMoreEvery letter, e-mail, or proposal that you write in business qualifies as a sales pitch if you need to persuade someone to do what you want them to do. Selling ideas is really no different than selling a product or service. You must grab the readers attention immediately and then, just as in a sales presentation, you want to persuade, motivate, and, of course, sell, sell, sell. Perhaps everyday business communication wouldnt seem to present much of an opportunity to use the concept of selling. However, keeping sales techniques in mind as you write could give you the edge in grabbing and holding your readers attention. Using a unique five-step model, Writing That Sells guides you through a process that will draw your readers in, and convince them to do what you want. Persuasive business writing must appeal to the recipients sensibilities and personality style. Is your reader a visual person? Does the recipient have an analytical style? This book shows you how to write in a way that understands and appeals to your readers preferences. Personalizing your message, creating relationships, and showing appreciation are among the familiar techniques salespeople use every day for a simple reason -- they work. You will find plenty of tips and tricks in the last section of this book, but it also reminds you to never underestimate the power of the fundamentals. Good writing flows naturally, is free of spelling and grammatical errors, and should possess a little flair -- use this book to make your writing come alive.